LF Distribution Holding

Director Marketing

Work Location US-NY-New York
Private Label - Corporate

Specific Responsibilities

LF Americas, a US based division of Li & Fung, is seeking a Creative Director of Marketing.   We are  multi-classification experts in Private Label swimwear, dress shirts, cut and sew knits, soft wovens, sportswear across womenswear and menswear - at all levels of retail from department stores, specialty to mass retailers.




-Develop concepts and pitches with clear POV bringing ideas to life with the potential to translate into meaningful business

-Manage and direct creative team on outputs that support PL/ own brand business development (new programs with existing customers and new customer acquisition)

-Whitespace ideation, Brand creation, photoshoots, video sizzles, presentation booklets, lookbooks, product mockups, packaging, in store assets, corporate presentations etc.

-Ensure presentation pitches are brand-right and priced appropriately

-Generate insight resources (Consumer demographic and Psychographic) to extended global groups

-Art direction

-Copy writing and editing for all presentations and packaging    

B2C Direct to Consumer Ecommerce

-Continued storytelling and brand positioning

-Brand building and development (messaging aligned across all channels)

-Visual asset creation and upload

-Content creation for social media channels (blogs, YouTube, Snapchat, Pinterest, Facebook and Instagram)

-Crowd sourcing

-Direct digital strategy and manage 3rd parties to accomplish deliverables

-Establish and monitor KPIs and learnings



-Project management- Strategize with President and utilize PM software to prioritize project and balance workflow on a financial $ benefit or brand equity basis

-Coordinate shared resources (photo studio, back catalogue projects, equipment and supplies)

-Outsource and direct external parties when needed (photographer, printer)

-Outline and adhere to approved annual budgets

-Ongoing analysis of project success rate

-Work closely with multidisciplinary project teams

-Build and maintain relationships with leadership and stakeholders

-Manage and cultivate the career development of creative team

-Source and direct talent as needed

-Creates and executes marketing strategies for business and brands including the management of 3rd party resources

-Review work, troubleshoot and provide feedback to creative team

-On trend and ahead of the curve inspiring original and relevant design and visuals

-Maintain and manage LF Americas brand image and reputation through omni channel experience (website and social)



Skills and Requirements

-Bachelor's degree in related field , preferably in retail and/or apparel experience. 

-Strong retail relationships

-Fluency in project management, communication and creative software (Asana, slack, Adode C suite )

-Strong written, verbal and presentation skills

-Self Starter

-Strong social media acumen

-Plethora of creative ideas and an understanding of the business and customer

-Multi-tasking/Deadline Oriented



Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed