LF Distribution Holding

  • Senior Designer Womens Apparel

    Work Location US-NY-New York
    Private Label - Womens PL
  • Specific Responsibilities


    LF Americas is part of Li & Fung, the world’s leader in the design, development and sourcing of consumer goods. Global Headquartered in Hong Kong, with offices throughout Europe and the USA, LF Americas provides a diverse and dynamic range of private label products across apparel, footwear, accessories, beauty, and many other divisions.


    Our American Apparel division is a category and collection leader. From basic essentials to collections to fast fashion, we design, source and distribute a diverse and exciting range of products for leading retailers in North, Central and South America. Menswear, ladieswear or childrenswear, swimwear or knitwear, we do it all. Working hand-in-hand with our customers, we offer a unique bespoke creative service. Our passion for what we do and our ability to create high quality, innovative designs combined with state-of-the-art manufacturing enable us to create products that truly resonate with consumers in our American markets. In the fast moving world of fashion, consumers want clothes that are on trend, well-made and affordable. By partnering with us, retailers can offer them exactly that.


    Building your career at LF Americas will be an immensely rewarding experience and we provide the tools and support for you to manage your career and encourage growth, knowledge and experience. We aim to recruit the best people with drive and determination to grow and the desire to enhance their knowledge and skills through comprehensive learning and development programs.




    The Sr. Designer executes the seasonal design development process, from concept to delivery, by creating and executing original, trend-appropriate design concepts that meet market needs and drive sales and ensuring the timely execution of each stage in the process.


    Strategy & Innovation



    • Research and identify trend directions; create concept/mood boards, analyze collections, shop stores; perform competitive analysis; pull and review fabrics, design concepts, presentation boards for meetings, mock-ups, color-ups, inspirational photos
    • Identify and design key items with a strong brand identity
    • Execute development of initial seasonal design category in context of larger assortment and cost structure
    • Develop concepts for special design projects to expand categories into new areas or customers.
    • Categories, Woven tops, Bottoms, Dresses and Athleisure.


    Operations & Results


    • Guide and mentor direct reports
    • Work with tech team to ensure proper fit and end use
    • Work with Cad Designers to develop original textile and embroidery designs
    • Design according to style plans, sales needs and emerging trends; ensure timely execution of product development calendar
    • Create Illustrator sketches; review line sheets; develop tech packs
    • Select and review raw materials and trims ensure they are within price points
    • Review styles with costing engineer to design into price points needed.
    • Approve aesthetic and quality of print strike-offs, fabric and trims






    Customers & Relationships


    • Coordinate follow-up with internal and external customers and partners, including technical design, production and vendors; manager interoffice communication
    • Build collaborative relationships with vendors and internal customers


    Leadership & Teams


    • Contribute positively to team dynamic and manage up where necessary
    • Attract, develop and retain talent

    Skills and Requirements

    • Superior organizational skills and excellent communication skills; team oriented
    • Ability to multi-task and meet deadlines; highly detail oriented, meticulous and creative
    • Creativity, technical capability and sensibility for merchandising; ability to sketch
    • Extensive knowledge of garment construction, pattern making, silhouettes, color ways, sewing techniques, fabrication and trim; familiarity with print design and manufacturing
    • Bachelor’s Degree in Fashion Design
    • 7 + years experience in apparel design
    • Highly proficient in Microsoft Office, Adobe products


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