Company: Bonnier - Li & Fung (BLF)
Bonnier, Inc, a Swedish-based privately held company, is a global leader in the Media and Publication Industries. Their North American subsidiary, based in NYC, owns many iconic media/magazine brands including Outdoor Life, Field & Stream, Popular Science, Saveur, Yachting, Boating, Cycle World, Waterski and Wakeboarding magazines. Bonnier’s world is all about storytelling, content generation and marketing to its millions of subscribers and brand audiences across its multiple media titles. Li & Fung, a Hong Kong based public company, is one of the world’s largest sourcing, supply chain and buying agency companies. No other company has as broad or as deep worldwide consumer product manufacturing relationships with suppliers than Li & Fung. The two companies have invested into a joint strategic initiative to begin to extend some of Bonnier’s iconic media brands into comprehensive consumer product collections. The first brand to introduce products will be Outdoor Life which will be launching an initial line of technical convenient/comfort basecamp/camping products in FA 2018. Outdoor Life was founded in Denver, CO in 1898 and has a storied history as the leading authority and inspirational voice for the Outdoor and Sportsmen community.
The Li & Fung – Bonnier collaboration is establishing its product engine headquarters in Denver, CO and is beginning to build the team that will lead the product merchandising, design and development efforts for Outdoor Life and the Guide Life collection and, in time, other select Bonnier Brands. In this role you will play a key role as a hands-on designer for and helping to set the design direction for multiple product types under the Outdoor Life brand and potentially additional markets and consumer profiles that will span Active Lifestyle to Home Product categories. Initially, the focus will be on the Outdoor Category with our Guide Life and Outdoor Life product lines (the Guide Life series represents the best of Outdoor Life products and will be available only on direct-to-consumer platforms). You will work closely with the BLF General Manager, Product Line Manager(s), Product Developer(s)/LF Sourcing Team and the Marketing team to ensure the design language and visual cues that define the family of products for each category are consistently delivered through product on a seasonal basis. Additionally, this person will play a key role in partnership with the PLM in ensuring that MSRP and internal/external margin targets are met while not compromising on the intentional pursuit of quality design, functionality and durability.
Key Responsibilities Include: